Leading auto finance provider, JBR Capital, is proud to announce a new sustainability initiative that will significantly reduce the environmental impact of its customers’ cars.

Leading the automotive finance sector through the establishment of a new carbon offset program, JBR Capital will offset 5,000 miles of carbon emissions for each car financed by its customers, starting January 1, 2022, by the purchase of carbon credits.

A highly responsible company, JBR Capital is also today announcing a series of measures – introduced as part of its progressive environmental, social and governance strategy – further positioning it as an innovator in the automotive finance sector.

In collaboration with sustainability consultancy EB7, JBR Capital has calculated its internal greenhouse gas emissions for 2019 to provide a benchmark. This model sets a goal for the company to reduce its gross, aggregate Scope 1, 2 and selected Scope 3 emissions in tonnes of CO2 intensity production by 10% each year. JBR has purchased carbon credits for 2019-2021 as it transitions to Net Zero certification.

With a new exclusive partnership with Carbon Neutral Britain, JBR Capital will enable its customers to continue to enjoy driving, but to do so in the most environmentally friendly way possible. A London-based company that gives UK individuals and businesses the opportunity to have a positive impact on climate change, Carbon Neutral Britain operates under the United Nations Framework Convention on Climate Change.

So far, Carbon Neutral Britain projects have offset over 500,000 tonnes of CO2 and planted over three million trees, with partnerships with household names including Virgin Money, DPD Group and Bureau Veritas. Via Carbon Neutral Britain, projects are selected based on their wider impact, providing secondary benefits such as education, jobs, clean water and a positive impact on local wildlife and ecology in the area . From projects such as hydroelectric power in Chile, reforestation in Brazil, planting forests in England and solar water heating in India, JBR Capital clients will now be able to contribute and help make a difference in the face of climate change.

In consultation with its customers, JBR Capital has determined that 5,000 miles reflects their average annual usage. They will also be able to increase their carbon offset once they have exceeded this mileage. On the first anniversary of their financing agreement with JBR Capital, customers will be invited to continue to self-offset their vehicle’s carbon emissions, if they wish with Carbon Neutral Britain.

In addition to compensation work, JBR works with two charities, “Talent Rise” – an organization that aims to change the lives of young people from disadvantaged backgrounds – and also “City Harvest”, which distributes surplus food for free to more of 350 people. charities.

Nayan Kisnadwala, CEO of JBR, said: “We are a highly responsible company and our new sustainability strategy is proof of this. I am proud that we are leading the automotive finance industry with our new ESG initiatives, which will significantly offset the carbon emissions of our customers’ cars. We are the champions of this industry and we want to do the right thing through immediate action, preserving this sector for the future, allowing our customers to experience both the passion of driving but in a sustainable way.

“JBR Capital was founded to exclusively finance the acquisition of high performance sports cars, supercars, luxury and prestige vehicles to enable our customers to drive the car of their dreams. Many customers are now opting for high-performance electric vehicles, but they also want to enjoy internal combustion engine cars responsibly and with the least possible impact on the planet. Partnering with one of the world’s leading offset companies, Carbon Neutral Britain, means being environmentally conscious and passionate about cars don’t have to be mutually exclusive.

James Poynter, Business Development Manager at Carbon Neutral Britain, said: “Increasing CO2 emissions into the atmosphere are the main cause of global warming on our planet. By planting trees and funding carbon offset projects, we remove and prevent further CO2 emissions around We have already helped many drivers take a positive step in the fight against climate change and we are delighted to be able to partner to a company of the caliber, foresight and responsibility of JBR Capital. ”

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