ATG Danmon moves towards IBC through projects in the finance sector

ATG Danmon will promote its full range of systems integration services including consulting, project planning, workflow design, system installation, testing and commissioning, documentation, IBC 2022 training and technical support.

Jonathan Hughes, Systems Integration Manager, said, “Many operational and technical innovations have taken place in the media market in the three years since the last IBC. We are witnessing a strong resurgence of investments in all categories, from broadcast to the education, corporate, live event and multimedia sectors.

“An important trend is the growing upgrowing interest in the NDI protocol which makes live IP production more cost effective and versatile than ever. Another is the increasing sophistication, compactness, and affordability of virtual studio technology made possible by next-generation graphics rendering systems. The transition from HD to UHD continues, alongside growing recognition that HDR is progressing from aspirational to routine.”

Over the past few months, ATG Danmon’s projects have included a studio control room upgrade for a major UK broadcaster. He also provided new studios in the London premises of one of the world’s most active financial management services. The project centered on the design and construction of a UHD virtual production facility comprising three UHD pan/tilt/zoom cameras and an ATG designed green screen virtual production set.

A multi-camera studio and control room upgrade to full UHD viewing, routing, recording, monitoring and archiving has been completed for That Lot. The project coincided with the relocation of the social media content production support provider to a new headquarters in London. An LED-backlit color cyclorama has been incorporated for crisp chroma overlay on any background, while 360° Surround video and audio capture can also be done if needed.

A multi-camera studio connected to IP was created for the German branch of an internationally active investment services provider. Located in Frankfurt Rhein-Main, it allows fully remote operation from the company’s London headquarters. The studio is used for internal and external communication and podcasting, as well as allowing the company to take part in finance-related interviews and presentations for television broadcasters around the world. It is based on the remote contribution model that has been standard broadcast practice for decades, in this case using the latest generation NDI IP.

ATG Danmon has also completed the television production facilities for one of the world’s largest news agencies. The project included the design and integration of two new studios, together with associated galleries and a main control room. Prefabrication of the cables was carried out at ATG Danmon’s headquarters in Letchworth prior to construction on site. Equipment installed included cameras, energy efficient LED lighting, Ross routing and RTS talkback.

A large-scale upgrade of news production and editing resources at Alaraby Television’s London headquarters has been completed. Meanwhile, work is nearing completion at one of the UK’s largest universities, building ATG Danmon’s experience in the higher education sector, as well as in broadcasting.

ATG Danmon will be part of the Danmon Group exhibit (booth 8.B51) at IBC 2022, taking place at RAI Amsterdam from September 9-12.

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